I published the first Roger Rabbit novel,
Who Censored Roger
Rabbit?, in 1981.
The publisher asked me for a book jacket photo for the inside
back flap.
For my science fiction novels I had done a variety of
poses. The kinds of poses writers were
doing back then. Me out in the woods
looking ethereal in long hair, scruffy beard, and a turtleneck
sweater. Me wearing a cowboy hat, bush
jacket, and my military medals. Me
slouching insolently against an alley wall wearing my leather Air Force flight
jacket, white T-shirt, and shabby blue jeans.
For the Roger Rabbit novel I wanted something different,
something more in keeping with the premise of the book.
I arranged for a toy company called Kamar to do me up a
rabbit based on my description of Roger in the book.
I put that toy rabbit into a trench coat. I wore what Eddie Valiant wore, a shirt, tie,
trench coat and period hat.
We shot the photo looking at me over the toy rabbit's shoulder.
The hardest part of the photo shoot was holding the lighted
cigarette. This was way before we could
add that effect with Photoshop. We had to do the action for real. I’m not a
smoker. I kept coughing because the
smoke was drifting up my nose.
I sent the picture, which was black and white, to the publisher.
They got very excited.
They said the pose would be perfect for the book jacket.
They hand tinted the picture to give the scene a period
look.
They used the photo on the cover of the book.
The flap jacket copy says “The detective on the book’s jacket
is portrayed by Mr. Wolf.”
I was a very happy guy.
Doubleday brought out a hard cover book club edition.
They changed that edition to an all-artwork cover. They drew Eddie Valiant as I had described
him in the book, a craggy, clean-shaven, Robert Stack-type.
Except they didn’t change the flap jacket copy. That still said “The detective on the book’s
jacket is portrayed by Mr. Wolf.” Which of course it wasn’t. Not even close.
When I do autographings, I still get copies of that book to
sign. The owner always looks at the
cover then looks at me suspiciously. I
can tell they suspect I’m an imposter.
I do always draw a beard on that artwork Eddie after I sign
one of those book club editions. That
brings him a little closer to me.
We continued the Censored
tradition with Who Wacked Roger Rabbit? Once again, the detective on the book’s
jacket is portrayed by Mr. Wolf.
As an interesting sidelight, ever since the Wacked cover got
released, I’ve been getting calls from Abercrombie & Fitch. They want me to be the cover boy on their
next catalog.
I’m gonna decline. They
want me to take off my shirt, pull down my pants, and show my underwear.
I’m sorry.
I’m just not that kind of guy.
At least not anymore.